Guinness Pro12 Final Ad

With the huge success of securing the Guinness PRO12 Final in the Kingspan Stadium of Belfast last month, there came the incredible opportunity to announce this. Little Giant Films were approached and commissioned to create a concept that would invoke even more excitement around the big game, and to highlight to the country the incredible support from not only those working at Ulster Rugby, but the vast amount of agencies that pulled together to see the final showpiece game held here.

Working together with Neil Brittain, communications manager with Ulster Rugby, we developed a creative concept to inspire as much excitement into Rugby fans and those living and dwelling in Northern Ireland alike. Proud that our wee country could host something as successful as this, we coined the phrase ‘The City is Your Stadium’, which it is! Belfast City has become a popular tourist destination and for that we should be proud; more and more agencies, big and small are choosing Belfast to host these fantastic events and long may it continue. 

So, with that, we worked on bringing our slogan to life. Joining together with Neill, we took to the streets of Belfast City centre on a very early, cold Sunday morning and asked some kind Rugby players to run around, embracing the city as their stadium. 

Photographer Kat Mervyn

This involved the boys using the white lines in the road as markers to run between, doing push ups on the benches and even chin ups on the bus stops! It didn’t end there though, we had the exciting chance to work with world renowned Welsh International Rugby referee, Nigel Owens, who agreed to referee a match on Belfast tarmac. A fantastic sportsman and a fantastic sport, he brought out some amazing one-liners such as sending foul players to the bins and ringing up the television match official to ask whether a point has been scored or not from a public pay phone. 

Spirits were high when filming ended that Sunday and this continued when we teamed up Jim Neilly, BBC sports and Rugby Union commentator who very happily commentated on the match that took place, engaging with Nigel’s amusing reactions and bringing together a piece of work that makes us very proud.

Photographer Kat Mervyn